ADVERTISING

Recyc-Québec

Summit

Agency: Cossette

Description

Despite recycling efforts, our residual materials continue to accumulate. Sorting centers and dumps are overflowing. More than ever, to reduce our ecological footprint, we must consume better.

To raise awareness of this problem, we decided to show its extent using a disturbing visual metaphor.

This professional campaign titled 'Summit' was published in Canada in March, 2023. It was created for the brand: Recyc-Québec, by ad agency: Cossette. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 months ago by Art director: Nicolas Baillargeon of Cossette.

Credits

Announcer: Gouvernement du Québec
Agency: Cossette
Creation: Richard Rochette-Villeneuve, Sébastien Forget, Nicolas Baillargeon
Strategy: Marie Vaillancourt, Hugo Martin-Bonneville, Charles-André Marleau
Product: Nicole Laplante, Pierre-Antoine Lavoie
Agency production (Septième): Joannie Roy
Media agency: Cossette Media
Production house: 4zéro1
Director: François Jaros
Post-production: SHED
Sound: Circonflexe

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.