Agency: Cossette


Despite recycling efforts, our residual materials continue to accumulate. Sorting centers and dumps are overflowing. More than ever, to reduce our ecological footprint, we must consume better.

To raise awareness of this problem, we decided to show its extent using a disturbing visual metaphor.

This professional campaign titled 'Summit' was published in Canada in March, 2023. It was created for the brand: Recyc-Québec, by ad agency: Cossette. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 months ago by Art director: Nicolas Baillargeon of Cossette.


Announcer: Gouvernement du Québec
Agency: Cossette
Creation: Richard Rochette-Villeneuve, Sébastien Forget, Nicolas Baillargeon
Strategy: Marie Vaillancourt, Hugo Martin-Bonneville, Charles-André Marleau
Product: Nicole Laplante, Pierre-Antoine Lavoie
Agency production (Septième): Joannie Roy
Media agency: Cossette Media
Production house: 4zéro1
Director: François Jaros
Post-production: SHED
Sound: Circonflexe


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