Tiger Beer

Summer Puffer

Agencies: BBH Singapore LePub


Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple!

Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go.

To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun.

This professional campaign titled 'Summer Puffer' was published in Singapore in September, 2023. It was created for the brand: Tiger Beer, by ad agencies: BBH Singapore and LePub. This Integrated medium campaign is related to the Alcoholic Drinks and Fashion industries and contains 4 media assets. It was submitted 7 days ago.


Client: Tiger®
Global Brand Director, Tiger®: Sean O’Donnell
Global Marketing Manager, Communications & Digital, Tiger®: Melissa Teoh

Agency: BBH Singapore / LePub
Global CEO of LePub, Global CCO of Publicis Worldwide, CCO of Publicis Groupe Italy: Bruno Bertelli
APAC Executive Creative Director, LePub APAC: Cyril Louis
General Manager, LePub APAC: Hanh Kanssen
Chief Creative Officer, BBH Singapore: Sascha Kuntze
Group Creative Director & Head of Art, BBH Singapore: Gaston Soto
Senior Copywriter, BBH Singapore: Luke Somasundram
Art Director, BBH Singapore: Grace Wong
Creative Technologist, BBH Singapore: Nico Tangara
Managing Director, BBH Singapore: Sid Tuli
Head of Business Leadership, BBH Singapore: David Anson
Senior Account Executive, BBH Singapore: Angel Fadila
Strategy Director, BBH Singapore: Ruth Lim
Strategist, BBH Singapore: Meili Yeo
Executive Producer, BBH Singapore: Wendi Chong
Producer, BBH Singapore: Chun Yi Kwek

PR Asset Creation Team:
Photographer : Seow Mun Kong
Videographer : Belle Chew
Producer : Jasmine Ho
Stylist : Josiah Chua
Make-up Artist : Zoel Tee
Technical Production: Whatever Co.
Chief Creative Officer: Masashi Kawamura
Producer: Chieko Hakuto
Technical Director: Genki Toyama
Engineer: Kazuto Omori
Designer: Yoshihiro So
Fashion Designer: Izzy Du


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