The ABC’s of SAF

Agency: 72andSunny


Did you know United is investing in more Sustainable Aviation Fuel (SAF), an alternative to conventional jet fuel that has the potential to be made from household trash. The challenge? SAF is not always easy for consumers to understand – enter someone who knows a thing or two about trash, Oscar the Grouch.

That’s right, today United’s beloved Chief Trash Officer returns for another educational and FUN campaign to continue talking trash and making SAF more approachable for people of all ages.

Ever wonder what SAF is made of? The campaign, The ABC’s of SAF, breaks it down into bite-sized pieces from A to Z, teaching consumers just what kind of waste could one day fly a plane. Are you looking at your donut differently already? You should be!

Featuring original video, digital, social and out-of-home content led by creative agency 72andSunny, United and Oscar are back on a mission to educate consumers about SAF and the decarbonization of air travel. You might even spot them on a subway platform near you!

This professional campaign titled 'The ABC’s of SAF' was published in United States in September, 2023. It was created for the brand: United, by ad agency: 72andSunny. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted 7 days ago.


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