January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season.
In short, when the temperature goes up, the beer price comes down.
This professional campaign titled 'Summer Price Index' was published in Australia in June, 2019. It was created for the brand: Sydney Beer Co., by ad agency: BD. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: BD, Sydney
Creative Director: Tom Hoskins
Creative: Sionen Adijans
Creative: Tom Hoskins
Digital Designer: Aaron McCann
Digital Manager: William Turner
Senior Web Developer: Joseph Hong
Content Direction: Beau Simmons
Senior Account Manager: Sarah Calver
Agency Producer: Anna Francis
Sound: Song Zu
Animation: White Chocolate