Key Visual 1: Chicken Duck Pizza .. Cutting-edge inventions
Key Visual 2: Mexican Beef Pizza .. .. Cutting-edge inventions
Key Visual 3: Truffle Mushroom Pizza .. Cutting-edge inventions
Key Visual 4: Double Pepperoni Pizza .. Cutting-edge inventions
Description
- Project Overview:
Primos Pizza’s summer campaign aims to strengthen the brand and attract new customers through announcing the new taste that will be added to the restaurant’s menu and emphasizing the distinctive American taste of pizza and that this quality is both in taste and speed
of delivery. Good customer service is 100% Egyptian made, without the need for foreign restaurants that have been boycotted.
-Target Audience:
Class: B
Gender: Both
Age group: 23-40
Language: Egyptian Arabic
Geolocation: Greater Cairo
Occupation: From Junior Employee
Marital status: Single/ Married/ Engaged
Education level: Graduated
- Advertising Mediums:
• Billboard in the main streets.
• Social media platforms (Facebook - Instagram)
This student campaign titled 'Summer Campaign ' was published in Egypt in July, 2024. It was created for the brand: Primo's Pizza, by ad school: Advertising 101. This Design medium campaign is related to the Food industry and contains 7 media assets. It was submitted over 1 year ago.
Credits
ADV 101 Course Instructor / Art Director: Ahmed M. Elassi
Project Concept - Copies - Copywriting - Art direction: Mai Mounir
Strategy: (Teamwork) Me and Primo's Pizza team in ADV 101 Course
