Description
Saint Laurent unveils the Tangerine Temptation campaign, directed by Nadia Lee Cohen.
Featuring Hailey Bieber, alongside Lina Zhang and Jake Hodder, the campaign captures a tension between stillness and expression, disciplined yet magnetic.
Set against the sunlit pools and quiet backyards of Los Angeles, the campaign unfolds with clinical precision. Under the creative direction of Anthony Vaccarello, the Saint Laurent figure is composed, controlled, and unmistakably self-possessed: where attitude is held in posture and distance defines desire.
Swimwear meets relaxed tailoring as structured lines cut through stripped silhouettes. Bold color lingers, while accessories assert their presence with clarity and intent.
The Hortense, Niki, and Amalia bags anchor the series, moving seamlessly through each frame.
This professional campaign titled 'Summer 26: Tangerine Temptation' was published on April 13, 2026. It was created for the brand: Saint Laurent, by ad agency: Art Partner. This 360° medium campaign is related to the Fashion industry and contains 14 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: Art Partner
Production Company: DMB.
Photographer: Nadia Lee Cohen
Stylist: Suzanne Koller
Hair: Evanie Frausto
Makeup: Jo Baker
Casting: Samuel Ellis Scheinman
Set Designer: Ava Villafañe
Models: Hailey Bieber, Lina Zhang, Jake Hodder
