Description
Saint Laurent unveils the Women’s Summer 26 campaign, directed by Glen Luchford.
Set within a cinematic, early-morning cityscape, the Saint Laurent woman emerges as both heroine and icon, classic yet singular, precise yet instinctive. Flowing nylon dresses catch the first light through palm trees, black leather silhouettes move through still streets, and the collection’s dialogue with Mapplethorpe’s sculptural intensity shapes a narrative of tension between structure and fluidity.
The campaign features key pieces from the season, the Hortense and Niki bags, 90s-inspired Howl sunglasses, and P.A.R.I.S. slingbacks all seamlessly woven into Luchford’s visual narrative.
This professional campaign titled 'Summer 26' was published on March 11, 2026. It was created for the brand: Saint Laurent, by ad agency: Art Partner. This 360° medium campaign is related to the Fashion industry and contains 18 media assets. It was submitted about 9 hours ago.
Credits
Advertising Agency: Art Partner
Production Company: Alice
Photographer: Glen Luchford
Director of Photography: Jack Webb
Stylist: Lotta Volkova
Hair: Duffy
Makeup: Dick Page
Nails: Alexandra Janowski
Casting: Samuel Ellis Scheinman
Set Designer: Gideon Ponte
Movement Director: Stephen Galloway
Retouching: Studio Madden
Models: Agel Akol, Awar Odhiang, Libby Taverner, Sarah Isaksen
