The Wizarding World of Harry Potter is a place where magic and reality seamlessly come together. Our campaign invites visitors of the iconic theme parks to embrace their identity with the tagline "Muggle by birth, Wizard by choice". This serves as a beacon to those seeking a place to be themselves authentically - where the magic within can be shown and celebrated. Whether you're a seasoned witch or wizard or a newcomer to the magical world, The Wizarding World of Harry Potter beckons you all to embrace your inner magic.

This student campaign titled 'Muggle by birth, Wizard by choice' was published in United States in December, 2023. It was created for the brands: Harry Potter and Universal Studios, by ad schools: Southern Methodist University and Temerlin Advertising Institute. This Digital and Print media campaign is related to the Hospitality, Tourism, Movies, and Travel and Tourism industries and contains 3 media assets. It was submitted 4 months ago.


Advertising School: Southern Methodist University
Art Director/Copywriter: Will McKinnie and Emma Georghakis
Professor: Mark Allen


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