Xero: Florist
Xero: Construction
Xero: Gym
Xero: Regional Campaign Comparison Video
Xero: Cafe
Xero: Architect
Description
Small business financial platform Xero is pushing into the U.S. market with a massive creative expansion powered by an "AI production miracle." Their global brand campaign with agency ARGONAUT, "Love Changes Everything," addresses the emotional fatigue of small business owners by highlighting transformational business stories through local narratives, from florists to architects. By integrating an AI-driven engine with human-led creative judgment, the teams broke traditional production constraints to deliver over 600 hyper-localized campaign variations across eight global markets in just eight weeks, allowing them to customize everything from accents to specific product details for maximum cultural resonance.
This professional campaign titled 'Love Changes Everything' was published in Australia, United Kingdom, and United States in August, 2026. It was created for the brand: Xero, by ad agency: Argonaut. This Content and Film media campaign is related to the Finance industry and contains 6 media assets. It was submitted about 1 hour ago.
Credits
Client/Brand credits
Client Name: Xero
Chief Executive Officer: Sukhinder Singh Cassidy
Chief Marketing Officer: Michael Strickman
Vice President, Growth Marketing North America: Amy Murphy
SVP of Marketing Communications at Xero: Meg Ciarallo
GM, Global Head of Creative: Shahin Edalati
GM of Brand Marketing: Justin Fraser
Director of Customer Marketing: Sophie McCullen
Head of Campaign Operations: Quincey Brinker
Senior Project Manager, Creative: Sherry Choe
Agency credits
Agency Name: ARGONAUT
Founder, CEO/CCO: Hunter Hindman
President: Katie Miller
Head of Creative: Hemant Jain
Creative Director: David Roth & Ronnie Allman
Senior Designer: Maria Trujillo
Head of Production: Jon Drawbaugh
Freelance Producer: Monica Monique
Brand Director: Laura Rubenstein
Brand Manager: Anna Araujo
Editing/Post Production/Special Effects
Editorial Company: Overture Studios/Art Class
Director / Creative Innovation Lead / Executive Creative Director: Stewart Hendler
Freelance Director: Jamieson Fry
Freelance Executive Creative Director: Chris Eckardt
Executive Producer Post Production: Brian Keegan
Freelance Senior Producer: Calvin Kim
Freelance Editor: Stephen Deaver
