'Bear-ly' Hibernating
Description
With over 6 million active listings on their platform, Airbnb offers a variety of accommodation categories to choose from no matter what country the traveler wishes to visit. Guests also enjoy lower prices when stay durations are longer.
The " Suit Your Every Travel Desire" campaign highlights this key benefit claim using the beachfront category of AirBnB in comparison to traditional hotels.
Narrative - This hibernation season, Mr. Bear switches from 'traditional' hibernation spots and Airbnb's it. But it seems he is 'bear-ly' hibernating here.
This student campaign titled 'Suit Your Every Travel Desire' was published in Australia in September, 2023. It was created for the brand: Airbnb, by ad school: RMIT University. This Content, Design, and Digital media campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Student Name: Kyle Wu
University: RMIT University
Purpose of creation: Marketing Communications Strategy Challenge - Remote Conveyor AD
