Description
Award-winning agency, SS+K, and Noble People teamed up with Smartsheet, the enterprise work management platform, to launch a creative brand campaign “Operate at Peak Human” this month.
In a cultural moment when employees and employers are both struggling with new dynamics and about what the future of work should look like, Smartsheet takes a simple, human look at how organizations can get results: to help everyone “Operate at Peak Human.”
The campaign will run in digital, broadcast, and market-specific outdoor media beginning with Seattle and Chicago. The outdoor ads infuse a playful tone in context of their surroundings, for example: "The wheels on the bus go round and round. Feedback shouldn't,” “Don’t sit in bumper to bumper meetings," “An ad on a wall to keep humans from hitting them,” and "In the 3 seconds it took you to read this, you could've gotten project approval." SS+K produced several assets as part of the integrated 360 effort including film pieces “What Else” :30, “Trivia” :15, “Socks” :15, contextual OOH and Digital.
This professional campaign titled 'Operate at Peak Human' was published in United States in September, 2023. It was created for the brand: Smartsheet, by ad agency: SS+K. This Integrated medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 12 months ago.
Credits
Client
smartsheet
CMO
Andrew Bennett
SVP GLOBAL BRAND
John Newall
VP CREATIVE AND CONTENT
Donna Root
SENIOR DIRECTOR BRAND AND ADVERTISING
Christian Austin
DIRECTOR DESIGN AND CAMPAIGNS
Chelsea D’Angelo
SENIOR CREATIVE DIRECTOR
Dave Andresen
SENIOR BRAND AND ADVERTISING
MANAGER
Katrina Meehan
Agency
SS+K
PARTNER
Rob Shepardson
MANAGING DIRECTOR, PRODUCTION + OPERATIONS
John Swartz
MANAGING DIRECTOR, CLIENT SERVICES
Amy Frisch
MANAGING DIRECTOR, STRATEGY
Kevin Skobac
EXECUTIVE CREATIVE DIRECTOR
Stevie Archer
ASSOCIATE CREATIVE DIRECTOR
Benita Antony
ASSOCIATE CREATIVE DIRECTOR
Rick Morrison
EXECUTIVE PRODUCER FILM
Rob Marmor
EXECUTIVE PRODUCER, ART
Shawn Smith
ART PRODUCER
Kim Stoerker
STUDIO DIRECTOR
Richard Shemo
DESIGNER
Vincent Ortega
BUSINESS AFFAIRS
Jennifer Pannent
GROUP ACCOUNT DIRECTOR
Mike Andreozzi
ACCOUNT EXECUTIVE
Ella Boublik
STRATEGY DIRECTOR
Alan Snitow
ASSOCIATE STRATEGY DIRECTOR
Nick Petrillo
Media Strategy and Planning
Noble People
PARTNER, COO
Lindsay Lustberg
MANAGING DIRECTOR, ACCOUNTS
Barry Dan
MEDIA DIRECTOR
Megan Hennelly
SENIOR MEDIA PLANNER
Kylie Cooper
MEDIA PLANNER
Julia Sam
DIRECTOR OF ANALYTICS
Josh Gordon
HEAD OF ACTIVATION
Mike McHale
ASSOCIATE BROADCAST DIRECTOR
Katelyn Cohen
GROUP DIRECTOR LOCAL ACTIVATION
Mariana Skeadas
Stills Photography
PHOTOGRAPHER
Jacob Pritchard
PRODUCTION COMPANY
Beyond Artist Management
WARDROBE STYLIST
Herin Choi
HAIR, MAKE UP, GROOMING
Christina Lammardo
Ella Pagliara
PROPS
Ryan Morgan
Dakota Pollack
Film Production Company
Voyager
DIRECTOR
Brandon Kapelow
DP
Htat Lin Htut
LINE PRODUCER
Doug Smith
EXECUTIVE PRODUCER
Andrew Hutcheson
Film Editorial
Friendshop!
EDITOR/OWNER
Ben Suenaga
PRODUCER
Adam Roe
ASSISTANT EDITOR
Kayla Loughran
Color
Rare Medium
COLORIST
Ferg McCall
Audio
SOUND DESIGN AND MIX
Keith Reynaud, Big Old Seed
RECORD
Evan Anderson, Audiomancy
Music
Halo
EP/CD/FOUNDER
Peter Gannon
MUSIC SUPERVISOR
Molly Salas
