ADVERTISING

Smartsheet

Operate at Peak Human

Agency: SS+K

Description

Award-winning agency, SS+K, and Noble People teamed up with Smartsheet, the enterprise work management platform, to launch a creative brand campaign “Operate at Peak Human” this month.

In a cultural moment when employees and employers are both struggling with new dynamics and about what the future of work should look like, Smartsheet takes a simple, human look at how organizations can get results: to help everyone “Operate at Peak Human.”

The campaign will run in digital, broadcast, and market-specific outdoor media beginning with Seattle and Chicago. The outdoor ads infuse a playful tone in context of their surroundings, for example: "The wheels on the bus go round and round. Feedback shouldn't,” “Don’t sit in bumper to bumper meetings," “An ad on a wall to keep humans from hitting them,” and "In the 3 seconds it took you to read this, you could've gotten project approval." SS+K produced several assets as part of the integrated 360 effort including film pieces “What Else” :30, “Trivia” :15, “Socks” :15, contextual OOH and Digital.

This professional campaign titled 'Operate at Peak Human' was published in United States in September, 2023. It was created for the brand: Smartsheet, by ad agency: SS+K. This Integrated medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 2 months ago.

Credits

Client
smartsheet

CMO
Andrew Bennett

SVP GLOBAL BRAND
John Newall

VP CREATIVE AND CONTENT
Donna Root

SENIOR DIRECTOR BRAND AND ADVERTISING
Christian Austin

DIRECTOR DESIGN AND CAMPAIGNS
Chelsea D’Angelo

SENIOR CREATIVE DIRECTOR
Dave Andresen

SENIOR BRAND AND ADVERTISING
MANAGER
Katrina Meehan

Agency
SS+K
PARTNER
Rob Shepardson

MANAGING DIRECTOR, PRODUCTION + OPERATIONS
John Swartz

MANAGING DIRECTOR, CLIENT SERVICES
Amy Frisch

MANAGING DIRECTOR, STRATEGY
Kevin Skobac

EXECUTIVE CREATIVE DIRECTOR
Stevie Archer

ASSOCIATE CREATIVE DIRECTOR
Benita Antony

ASSOCIATE CREATIVE DIRECTOR
Rick Morrison

EXECUTIVE PRODUCER FILM
Rob Marmor

EXECUTIVE PRODUCER, ART
Shawn Smith

ART PRODUCER
Kim Stoerker

STUDIO DIRECTOR
Richard Shemo

DESIGNER
Vincent Ortega

BUSINESS AFFAIRS
Jennifer Pannent

GROUP ACCOUNT DIRECTOR
Mike Andreozzi

ACCOUNT EXECUTIVE
Ella Boublik

STRATEGY DIRECTOR
Alan Snitow

ASSOCIATE STRATEGY DIRECTOR
Nick Petrillo

Media Strategy and Planning
Noble People

PARTNER, COO
Lindsay Lustberg

MANAGING DIRECTOR, ACCOUNTS
Barry Dan

MEDIA DIRECTOR
Megan Hennelly

SENIOR MEDIA PLANNER
Kylie Cooper

MEDIA PLANNER
Julia Sam

DIRECTOR OF ANALYTICS
Josh Gordon

HEAD OF ACTIVATION
Mike McHale

ASSOCIATE BROADCAST DIRECTOR
Katelyn Cohen

GROUP DIRECTOR LOCAL ACTIVATION
Mariana Skeadas

Stills Photography
PHOTOGRAPHER
Jacob Pritchard

PRODUCTION COMPANY
Beyond Artist Management

WARDROBE STYLIST
Herin Choi

HAIR, MAKE UP, GROOMING
Christina Lammardo
Ella Pagliara

PROPS
Ryan Morgan
Dakota Pollack

Film Production Company
Voyager

DIRECTOR
Brandon Kapelow

DP
Htat Lin Htut

LINE PRODUCER
Doug Smith

EXECUTIVE PRODUCER
Andrew Hutcheson

Film Editorial
Friendshop!

EDITOR/OWNER
Ben Suenaga

PRODUCER
Adam Roe

ASSISTANT EDITOR
Kayla Loughran

Color
Rare Medium

COLORIST
Ferg McCall

Audio

SOUND DESIGN AND MIX
Keith Reynaud, Big Old Seed

RECORD
Evan Anderson, Audiomancy

Music
Halo

EP/CD/FOUNDER
Peter Gannon

MUSIC SUPERVISOR
Molly Salas

ADVERTISING

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