Description
To mark World Environment Day 2025, Illumineye Communications brings the reality of plastic pollution closer to home. The image depicts a man trapped inside a plastic sheet, struggling to breathe—mimicking the way Earth is being choked by our plastic obsession.
The minimal yet haunting line, “Suffocated? It suffocates me too. – Earth”, flips the perspective and reminds us that the planet suffers in silence. The suffocation isn’t symbolic—it’s literal. Plastic pollution disrupts ecosystems, kills marine life, and is now entering human food chains.
This conceptual piece aims to spark both discomfort and urgency, reminding us that what we discard carelessly is costing the Earth its breath.
The poster is part of a broader #BeatPlasticPollution awareness campaign.
This professional campaign titled 'Suffocated? It suffocates me too.' was published on June 05, 2025. It was created for the brand: Climate Par Charcha, by ad agency: Illumineye Communications LLP. This Digital and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 month ago by CEO & Creative Strategist: Rohan Agarwal of Illumineye Communications LLP..
Credits
Creative Director: Rohan Agarwal
Copywriter: S.R.
