Description
On Earth Day, we stitched together sustainability and style in a striking visual metaphor for TailorSmart featuring a wounded Earth, hand-sewn with threads of hope. Known for its commitment to ethical tailoring, TailorSmart reinforces the message that fashion can be a force for healing. Surrounded by spools of thread and resting inside a glass jar like a precious artifact, the Earth becomes a canvas for restoration, reminding us that sustainable clothing isn’t just a trend — it’s a responsibility.
This creative not only highlights the craftsmanship at the heart of our work but also positions the brand as a thoughtful advocate for planet-conscious fashion.
This professional campaign titled 'Our Earth Needs Stitches' was published in India and United Arab Emirates in April, 2025. It was created for the brand: TailorSmart, by ad agency: Quark Gluon Media. This Digital medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted 6 months ago.
Credits
Brand: TailorSmart
Advertising Agency: Quark Gluon Media, Kolkata, India.
Art Director: Sweta Dhar
Graphic Designer: Nilava Das
Copywriter: Raza Khan
Account Executive: Rajarshi Saha
Founder: Anuska Banerjee & Shouryadeep Mukherjee