Product-Led Key Visual
Human-Led Key Visual
Human-Led Key Visual
Human-Led Key Visual
Launch Video
Description
To celebrate 30 years of excellence, Amstel Malta launched the “Sleek Is More” campaign, unveiling a taller, more refined sleek can that mirrors the brand’s premium identity. The new sleek design speaks to a generation that values both style and substance, without compromise.
But “Sleek Is More” goes beyond the aesthetics of a sleek can. It’s a bold statement that elegance and excellence can coexist in every detail—from the sophisticated new packaging to the same trusted, rich premium quality malt within.
With this evolution, Amstel Malta reinforces its position not just as a malt drink, but as a premium lifestyle choice; one that celebrates ambition, poise, and those who go for more.
This professional campaign titled 'Sleek Is More' was published in Nigeria in December, 2024. It was created for the brand: Amstel Malta, by ad agency: Insight Publicis. This 360° medium campaign is related to the Drinks (Non Alcoholic) industry and contains 5 media assets. It was submitted 17 days ago.
Credits
Advertising Agency: Insight Publicis, Lagos, Nigeria
Creative Director: Esosa Osagiede
Deputy Creative Director: Mayowa Olawole
Group Head (Copy): Abidat Ibrahim
Associate Group Head (Art): Adegbenga Quadri
Junior Copywriter: Precious Okeke
Group Head (Strategy): Adewale Solarin
Account Director: Olisaemeka Anene
Senior Account Manager: Chidinma Duru
Account Management Executive: Ikanniwa Soyinka
Motion Designers: Michael Matthew, Dickson Ogbudu
Project Manager: Olivia Njoku
