Succession

HSBC Argentina and DAVID Buenos Aires warn that cybercriminals are making a living at our expense.

After their successful "Dear Customer" campaign, HSBC Argentina and DAVID Buenos Aires, together with Argentina Cine, are once again betting on humor with the “Succession” campaign to raise awareness of a problem that continues to grow in Argentina and the world.

With more than 1.2 billion attempted cyber-attacks registered in Argentina last year, cybercrime has become one of the country's most common and harmful practices. In these types of crimes, cybercriminals trick people into giving them personal and confidential information, such as passwords, banking details, and credit card numbers.

In this context, HSBC Argentina once again decided to launch a new high-impact campaign to raise awareness and educate on the risks of operating online and how to protect personal information to avoid being a victim.

“With our previous ‘Dear Customer’ campaign, we learned that cybercrime evolves constantly and is a problem that needs to be addressed, not only in Argentina but worldwide. It is a very serious issue that affects the lives of millions of people, and we strongly believe it must be part of the public agenda,” says Nicolás Vara.

“Besides, the positive impact that the campaign had also taught us that humor is a good way to massively introduce a problem, which is often addressed technically and distantly, generating a lack of interest in the public,” adds Ignacio Flotta.

Nico & Nacho are CCOs at DAVID Buenos Aires.

The campaign will air on TV, in cinemas, and digital formats. It starts the following Monday.