Agency: La DobleVida


The world's most famous sandwich chain, Subway, unveiled its new menu with 12 different flavors, making it easier for consumers to order their sub.
The official launch of the brand took place last February 15th in the 790 stores in the country, in addition to the first immersive experience in Mexico City, where Subway fans can register for free and enjoy the 12 rooms and the brand's official merchandise.
The presentation event was attended by José Villarreal, Director of Subway Mexico, and Vivian Roldán, Marketing Director of the brand, who presented the results of the brand, which has 60 years of history in Mexico.

This professional campaign titled 'SUBWAY SERIES' was published in Mexico in March, 2024. It was created for the brand: Subway, by ad agency: La DobleVida. This Digital, OOH Outdoor, and Print media campaign is related to the Confectionery, Snacks, Delivery Services, and Food industries and contains 4 media assets. It was submitted 5 months ago by LEYTHER: LEYTHER OROZCO.


Client: SUBWAY
Marketing Director: Vivian Roldán
Advertising Agency: La Doble Via
Production Company: Revolver
Creative Director: Chuy Medina
Art Director: Gonzalo Melendez
Executive Director: Eder Trejo
Executive Producer: Claudia Davalos
Photographer: Leyther Orozco
Executive Producer: Natalia Romero

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