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Peachaus

Naked Talks

Agency: Dude

Description

Peachaus, a recently launched sustainable and ethical lifestyle brand, has unveiled its latest collection with a unique and powerful social and digital brand campaign film. ‘Naked Talks’ features a group of women who experience nerves around public speaking, to an all female, underwear clad audience. The film aims to capture the essence of Peachaus: free spirited clothing designed to support women to feel comfortable in their own skin and have the courage to be themselves in their everyday, every day.

With research showing that 3 out of 4 women fear public speaking and with courage and confidence being at the core of the Peachaus ethos, the film aims to tackle this common anxiety. Advice often given to apprehensive public speakers is to imagine the audience naked. Peachaus has taken that concept almost literally, inviting four speakers to present their speech in front of an all female audience dressed solely in Peachaus underwear.

Created with an all female production crew by independent creative hotshop DUDE London, the ‘Naked Talks’ brand film boldly encourages women to embrace their fears to bare all to an audience who is doing the same! Each speaker had a unique performance, from rehearsing a new stand up comedy routine, to practising a speech for her sister’s wedding day, Naked Talks gave each person a safe space to test the waters. The result is a unique, intimate and emotionally charged film full of inspirational moments and which creates confidence.
The brainchild of fashion industry doyenne, Gillian Ridley Whittle, Peachaus is a curated collection made from recycled Italian lace, low-impact cotton, bamboo and recycled polyester, all fabrics have been carefully selected to ensure that the products are super comfortable, soft, lightweight and breathable to make women feel beautiful inside and out. The range features beautifully designed bras, bralettes, knickers in a variety of shapes and styles, plus a range of bed-to-beach-to-bar wear including oversized shirts, sweatshirts, boxer-style shorts and trousers. Prices range from £15 for a cotton eye mask to £80 for a hand embroidered sweatshirt.
The campaign will run on social and digital fashion and lifestyle channels and well as brand owned channels. Media was by The GoodNet.

Peachaus first store will open their doors to the public at 55 Monmouth Street, Seven Dials, London WC2 on the 6th March.

This NSFW professional campaign titled 'Naked Talks' was published on March 07, 2024. It was created for the brand: Peachaus, by ad agency: Dude. This Film and Integrated media campaign contains 1 media asset. It was submitted 3 months ago by Brooks: Zoe.

Credits

AGENCY
DUDE London
Managing Director - Francesca Spitali
Strategic Planner - Grazia Zucchiatti
Executive Creative Director - Curro Piqueras Parra
Creative Director - Tomás Gianelli O'Ryan
Head of Art - Pietro Soldi
Art Director - Marta Morientes
Copywriter - Vic D’Andrea
Client Director - Hamish Day
Senior Account Manager - Jeanine Vette
Senior Producer - Cassandre Beck

CLIENT
Peachaus
Founder: Gillian Ridley Whittle
Investor: Cedric Wilmotte
Investor: Tracy Lewis
Director of social and content: Kathryn Kenny
Designer Director: Sophie Morgenthaler
Consultants -
Digital Marketing Strategist: Rachel Pryde
Pivotal Consulting: Hannah Craik

PRODUCTION
Production Company - Papaya films
Director - Tulsi Shivaanand
Producer - Liza Lewis
DoP - Cathy Ye
Editor - Charlie France
Production Company - Papaya Films 1st AD - Aloha Kulieshova
2nd AD - Maya Armon
Runner - Kate Dominic
Runner - Aliya Abdulalimova 1st AC - Andreea Gruioniu
2nd AC - Anastasiya Cherkasyuk Camera trainee - Raluca Maria Radu Gaffer - Caterina Castro
Spark - Isabel Morales-Detková Sound Operator - Emily Compton Art Director - Rema Kahsey Art Assistant - Amara Crooke Art Assistant - Mireya Lucas Art Assistant - Amira Umar
MUA - Carly Roberts
BTS Photographer - Phoebe Fox Videographer - Roisino
Colourist - Daniela Rotaru
Sound Designer - Giselle Hall Casting Director - Heather Basten
Supplier - Tala Lighting
SPEAKERS
Bethany Monk-Lane
Yulande Sukul
Justine Marie Mead
Gemma Barnett

PR
Boo PR & Marketing: Zoe Brooks
The Fourth Angel: Tania Littlehales

MEDIA
The GoodNet: Guy Jones

ADVERTISING

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