ADVERTISING

Volvo FAMCO

Strengthening the Brand Image of a Heavy Vehicle and Machinery Giant in the UAE

Agency: Tonic Worldwide

FAMCO E-truck launch to VOLVO E-TRUCK LAUNCH

FAMCO Hybrid version to VOLVO EMOB LAUNCH

FAMCO Hatta to DRAWING FOCUS ON THE CUSTOM-MADE VOLVO TRUCK

Description

Al-Futtaim Auto and Machinery Company (FAMCO), a pivotal member of the Al-Futtaim Automotive Group since 1978, caters to diverse industries in the UAE, including transport, construction, manufacturing, and marine. As the exclusive distributor of Volvo trucks, buses, and construction equipment in the UAE, FAMCO has solidified a strong partnership with Volvo.
Collaborating with Tonic Worldwide, FAMCO has successfully executed strategic digital campaigns for new product launches, achieving significant engagement both online and offline.

Volvo E-Truck Launch:
For the debut of Volvo's first E-truck range in the UAE, Tonic Worldwide helped FAMCO emphasize the zero-emission feature through a phased campaign:
• Build-up: Teasers and countdowns to generate excitement.
• Pre-Launch: Leveraged international content to set the stage for the UAE launch.
• Launch: Unveiled the truck with a grand event, culminating the buildup.
• Sustenance: Continued promotion of the benefits of going electric.

Volvo EMOB Launch:
FAMCO and Volvo introduced electric-powered construction equipment in the UAE with a dynamic digital campaign. The launch featured the Volvo Electric ECR25, EC230, and L120, emphasizing innovation and the long-term value of EMOB through vibrant and futuristic design.

Highlighting the Custom-Made Volvo Truck:
During an on-site delivery of the Volvo FMx500 8x4 Crusher Tipper truck in Hatta, Tonic Worldwide seized the opportunity to showcase the truck's performance. The campaign highlighted the truck’s custom features and efficiency, capturing its prowess in navigating rugged terrains.

This professional campaign titled 'Strengthening the Brand Image of a Heavy Vehicle and Machinery Giant in the UAE' was published in United Arab Emirates in June, 2024. It was created for the brands: FAMCO and Volvo, by ad agency: Tonic Worldwide. This Digital medium campaign is related to the Automotive and Transport industries and contains 3 media assets. It was submitted about 1 month ago by Senior Manager: Khushboo Alag of Nucleus.

Credits

Agency: Tonic Worldwide

ADVERTISING

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