Description
Motherhood is the strongest emotion of all. The film, titled "#StrengthOfLove", celebrates mothers' natural resilience and dedication by contrasting their effortless holding of their children with the struggles of others holding similar weights while multitasking (mimicking motherhood's daily realities). This concept revolves around a social experiment where people of various ages will hold objects mimicking baby weight (from newborn to 8 months) while engaging in their hobbies. It ultimately reinforces Himalaya BayCare's commitment to supporting mothers and celebrates the #StrengthOfLove that makes them exceptional.
This professional campaign titled 'Strength Of Love' was published in India in May, 2024. It was created for the brand: Himalaya Wellness, by ad agency: Social Panga. This Digital and Film media campaign is related to the Other industry and contains 1 media asset. It was submitted 23 days ago.
Credits
Creative Agency: Social Panga
Production House: Collective Art
Director: Sahil Shah
Creative Director: Archana Sudarsan
Scriptwriter & Conceptualization: Anish Daga
Group Head Copy: Neha Rana
Associate Group Head: Shweta Kulkarni
Senior Brand Solutions Manager: Achaiah KP
Senior Graphic Designer : Sahil Patil
Associate Brand Solutions Manager: Preity Nanwani
Director - Digital Strategy: Sunitha Natarajan
Senior Paid Media Specialist: Vigneshwaran Karthikeyan
Paid Media Specialist: Sapna Shalin
Himalaya Baby Care Brand Team:
Director - BabyCare : Chakravarthi N. V.
General Manager - Marketing - BabyCare : B. Shiv Kumar Singh
Associate Manager - Digital Marketing - BabyCare : Avinash Nirmalkar
