Description
This is A professional campaign for Sanofi " Simplify the way".
Project Overview
The slogan "Simplify The Way" is all about making things easier for people with Type 2 Diabetes. The event by Sanofi introduces a new medication called Soliqua. The main idea is to show how simple it can be to manage diabetes, like taking an elevator up a mountain. It's a cool way to show that you don't have to struggle to reach the top.
Insights:
- Type 2 Patients are mainly young, and middle-aged so the person stock is middle-aged one.
- Choosing the Elevator as the easiest way to reach anywhere.
- Choosing the mountain as the hardest road ever.
- The Elevator is colored by the Soliqua Brand Colors.
This professional campaign titled 'Simplify The Way' was published in Kuwait in May, 2024. It was created for the brands: Sanofi, Sanofi Genzyme, and Sanofi Pasteur, by ad agency: Monz Graphics. This Design, OOH Outdoor, and Print media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 9 months ago by Graphic Designer: Mina Ayman of Monz Graphics.
Credits
Advertising Agency: Monz Graphics, Egypt
Art Director: Mina Ayman
Copywriter: Mina Ayman