Pure Fruit Gum

Strawberry, Melon, Orange

Agency: Goodstein


Viva Nutrition is a New York based food company that produces food and supplements with real ingredients for children and adults with the focus on the Chinese market. The print posters simply introduce Viva, the new nutritional gum made from pure fruit highlighting its appeal for young adults and children.

This professional campaign titled 'Strawberry, Melon, Orange' was published in China in May, 2016. It was created for the brand: Pure Fruit Gum, by ad agency: Goodstein. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted almost 8 years ago.


Advertising Agency: Goodstein, Shanghai, China
Executive Creative Director: Alvin Lim
Executive Creative Director: Georg Warga
Creative Director: Janis Ng
Art Directors: Flynn Zeng, Peng Peng
Copywriter: Greg Sutcliffe
Producer: Maureen Sherrard
Photographers: Joe Lam, Jason Tsui
Retoucher: Joe Lam


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