Life behind the post

Agency: Wunderman


The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying.

This professional campaign titled 'Life behind the post' was published in Brazil in June, 2016. It was created for the brand: Vivo, by ad agency: Wunderman. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Wunderman, Brazil
Creative VP: Paulo Sanna
Creative Directors: Adriano Abdalla, Alexandre Silveira, Rafael Palermo, Pedro Gravena
Art Directors: Alexandre Silveira, Guilherme Médici, Victor Rosatto, Daniel Ribeiro, Bruno Almeida
Copywriters: Rafael Palermo, Jaime Agostini
Motion: Ugo Zamponi
Account Executive: Caio Bamberg, Tatiana Magliari, Michelle Bordignon, Paula Salvarani
Planning: Paulo Sanna, Reinaldo Quinto
Media: Fabio Saad, Andre Renzi, Wanessa Singh, Veruska Frota, Fernanda Melo
Art Buyer: Shirley Freitas
Agency Producer: Mônica Andrade
Production Company: Vetor Zero
Director: Gabriel Nóbrega, Fábio Hacker
Director of Photography: Beto Hacker
CG Director: Felipe Frazão
Post-Production / Final Artwork: Vetor Zero
Executive Producer: Sérgio Salles, Alberto Lopes
Production Director: André Rosa
Account: Camila Carrieri
Sound Company: Boogieman/BR
Sound Producer: Dimi Kireeff
Account Executive: Elisangela Queiroz
Final Artwork: Fernando Gressler
Approval: Cristina Duclos, Sergio Coelho, Juliana Covino, Bruno Chamas, Juliana Paula Mello


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