Videocase Stories with Popota
Description
Children ask the same magical request every night: “Tell me a story!” But after hearing the same tales repeatedly, bedtime can lose its magic. Parents struggle to keep each night fresh and special. Children want to be the heroes of their adventures, but traditional stories don’t always let them lead.
Continente, a beloved family brand in Portugal, sought to solve this by tapping into Popota, their cherished mascot. Known for spreading Christmas magic, Popota has long been the heart of Continente’s holiday campaigns, bringing joy and excitement to Portuguese homes every Christmas. But Continente wanted to amplify Popota’s presence during this special time, ensuring her magic felt as personal and impactful as possible.
The mission was clear: create a way for families to experience personalized bedtime stories during the Christmas season, where every child could feel like the hero of their own adventure, with Popota guiding them through unique, AI-powered magical worlds. This was a limited-time holiday experience, meant to deepen the connection families have with Popota and make her presence even more special.
This professional campaign titled 'Stories with Popota' was published in Portugal in December, 2024. It was created for the brand: Continente, by ad agency: Fullsix Portugal. This Content, Digital, and Experiential media campaign is related to the Retail Services industry and contains 4 media assets. It was submitted 17 days ago by Creative Director: Pedro Yildiz Morgado of Fullsix Portugal.
Credits
Agency: Fullsix Portugal
Creative Director: Pedro Morgado
Content Supervisor: Pedro Correia
Design: Telmo Ramos,
Creative AI/Copywriter: Filipe Morna
Strategy: Rudolfo Nobre
Experience Design: Cláudia Dias, Diana Gonçalves, Rita Carvalho
Tech Development: Ricardo Melo, Jorge Chagas, Rafaela Lucas, Jorge Pinto, Nuno Dias
Account Executives: Marta Santos, Miguel Santos
Client: Continente (Marta Carvalho, Catarina Vasconcelos, Miguel Almeida)
