ADVERTISING

Brook

#stopcyberflashing

Agency: Grey

Description

Eye-catching illustrations of people cyberflashing will feature in adverts online and on billboards across the country with the message ‘It’s illegal to flash someone irl so why not online?’ However, the genitals themselves will be censored by a QR code, accompanied by the hashtag #STOPCYBERFLASHING.
People will be encouraged to scan the QR code with their phones – they’ll then be taken to Brook’s campaign landing page to learn more about cyberflashing, and directed to a platform allowing them to instantly tweet their MP to demand their support in banning cyberflashing.
Unsolicited nudes have been invading our inboxes for long enough. Cyberflashing is not just intimidating, it’s sexual harassment which can cause untold harm and emotional distress to the victim. Yet it happens every single day - according to a 2018 YouGov poll, a shocking four in ten young women said they had been sent a photograph of a penis without having asked for one, with 46% of these women saying they were under 18 when it first happened, and 26% of 18-24 year old men have reported receiving unsolicited nudes.

This professional campaign titled '#stopcyberflashing' was published in United Kingdom in September, 2021. It was created for the brand: Brook, by ad agency: Grey. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: Grey London, UK
President and CCO: Laura Jordan Bambach
Global Creative Partner: Javier Campopiano
Creative Director: Vanessa Robinson
Creatives: Daisy Bard, Orla O’Connor
Agency Planner: Donna Yan
Account Director: Becky Devereux Pile
Agency Senior Producer: Michelle Kasper
Head of Creative operations: James McNichol
Head of Design: Sunir Patel
Designers: Stuart Leung, Steve Price, Paul Robertson
Technology & CX Director: Peter McKenzie-Jones
Illustration agency: Jelly
Artist: Genie Espinosa
Illustration agent: Sarah Morris
Media: Wavemaker, Kinetic Active

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