STOP USING FOOD AS WEAPON

CONTEXT:
In a world overloaded with information, some humanitarian tragedies disappear into global indifference. In Gaza, starvation is not caused by a lack of resources, but by a deliberate strategy where food becomes a silent weapon of war. While the world looks away, hunger is used as a tool of control, turning essential items like water, flour, bread, and milk into deadly instruments. It is urgent to wake people up to this unbearable injustice.

CREATIVE CONCEPT:
The Initiative "Food as a Weapon" twists the universal symbols of basic food into strong visual statements against cruelty. By transforming flour, water, bread, and milk into metaphors of weapons, the concept shocks by its simplicity and its truth. These powerful visuals reveal a disturbing reality: when vital resources are used to starve people, food stops being a symbol of life and becomes a tool of destruction. This is a way to force the viewer to face the inhumanity of this silent crime.

OBJECTIVE:
The goal is to denounce the cynical use of hunger as a weapon of war and to break the wall of global indifference. By turning essential foods into symbols of aggression, the campaign grabs public attention and urges everyone to take a stand against this silent barbarity. The message is clear and universal: “Stop using food as weapon of war.” More than a campaign, it is a wake-up call to turn silence into outrage, and outrage into action.