Description
For the peak of the Saudi summer, we created a bold and refreshing campaign for Almajdouie Motors. The concept tapped into the reality of extreme heat in Saudi Arabia and how the car’s cooling systems and air conditioners make every drive not only bearable but enjoyable.
The visuals and storytelling leaned on summer energy vibrant, powerful, and aspirational while emphasizing the comfort and reliability of Almajdouie’s cars across the kingdom.
This professional campaign titled 'Almajdouie Summer' was published in Saudi Arabia in July, 2024. It was created for the brands: Almajdouie, Hyundai, and Hyundai Motor Group, by ad agency: promovision. This 360°, Design, and OOH Outdoor media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 3 months ago.
Credits
Advertising Agency : PROMOVISION
Design & Creative Director : Ahmed Elramlawy
