Driving while being tired is very dangerous. Sommiercenter wanted to raise awareness about this issue by urging drivers to find a place they can rest so they can drive once again in optimal conditions. The ads metaphorize the feeling of sleep driving, a very dangerous thing to do because it takes our focus from the most important thing in front of us: the road.
This professional campaign titled 'Stop to Sleep, Then Drive' was published in Argentina in April, 2018. It was created for the brand: Sommiercenter, by ad agency: McCann. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Mercado McCann, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Executive Creative Directors: Diego Tuya, Dario Rial
Creative Directors: Nicolás Ochoa, Nicolas Massimino
Art Director: Pablo Cominetti
Copywriter: Juan Ignacio Goldsztein
Account Director: Agustin Coste
Producer: Agustín Borgognoni