Georgian Bay

Stop the Drop

Agency: John St


On the morning of Saturday, June 29th, visitors to Killbear Provincial Park’s Day Use Beach were greeted by an unusual sight – over 2000 bottles seemingly spat up on the shore, each containing a message from Georgian Bay itself: that something must be done about Lake Huron’s dropping water levels before it’s too late.

This professional campaign titled 'Stop the Drop' was published in Canada in July, 2013. It was created for the brand: Georgian Bay, by ad agency: John St. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: John st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Keri Zierler
Art Director: Hannah Smit
Agency Producer: Alisa Pellizzari
Account Services: Sean Whelan, Sarah Chan
PR: Elevator Communications
Experiential: Smak Media and Promotions


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