Description
a creative B2B campaign appcharge just launched at PGC London, called “Stop shredding your profit.” appcharge used a physical shredder and shredded money bills as a metaphor for the revenue mobile game publishers lose by defaulting to platform fees – the world’s top 200 mobile game publishers are collectively wasting around $41 million per day by routing most player spend through app store billing at ~30% fees, rather than through Direct-to-Consumer (DTC) payment infrastructure charging closer to 5%. The campaign is designed to make the invisible value loss tangible.
This professional campaign titled 'Stop Shredding your profit' was published in United Kingdom in January, 2026. It was created for the brand: appcharge, by ad agency: appcharge. This 360°, Experiential, and OOH Outdoor media campaign is related to the Finance, Gaming, and Other industries and contains 7 media assets. It was submitted 1 day ago.
Credits
Co-Founders: Maor Sasson, Roei Sasson
CMO: Gil Tov Li
Head of Creative: Eran Nir
Head of Design: Aviram Ben Shushan
Producer: Ed Comaromi
