#6DITSNOW Pacífico Libre

Stop killing the sea

Agency: DDB

2019, 12 tons of shark fins were seized. about 31,000 thresher sharks protected and vulnerable species.


Sharks as predators of the waters, have a key role in balancing the marine ecosystem, this painful practice puts the very life of the oceans at risk.

Pacifico Libre with #6DNow has published these graphic prints and in representation of disagreement to this violation of marine species that are in danger and vulnerability, this action joined #SOSGALÁPAGOS
spreading a global message of these incidents that endanger the ecological reserves of Galápagos.

This professional campaign titled 'Stop killing the sea' was published in Ecuador in August, 2020. It was created for the brands: #6DITSNOW and Pacífico Libre, by ad agency: DDB. This Ambient, Digital, and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago by Art Director: Jonathan Aguiar.


Advertising Agency: Paradais DDBº
Creative: Sergio Moraga
Art Director: Jonathan Aguiar
Copywriter: Emilio Luna


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