Baby Skates features Stamkos pressuring Hedman to start thinking about getting his child* into youth sports early, otherwise he needs to think about how he is going to pay for college; a satirical take on youth sports and financial planning (*all of the children featured are actors). “Baby Skates” is the latest spot within a larger MassMutual campaign called “Uncomfortable Truths,” and the overarching campaign reflects the widespread desire to help the world face the taboo, scary or awkward realities of life around personal finances. MassMutual is entering its fifth year as the Official Life Insurance and Retirement Planning Partner of the NHL.

“Baby Skates” will air on MassMutual and NHL digital and social channels today, and will debut on TV tonight during ESPN’s opening NHL game between the Tampa Bay Lightning and New York Rangers at 7:30 p.m. ET. It will air on the NHL’s United States TV rightsholders (ESPN and TNT) and NHL Network throughout the 2022-23 NHL season as well as across social media and the NHL’s digital properties.

This professional campaign titled 'Baby Skates' was published in United States in October, 2022. It was created for the brands: Massachusetts Mutual Life Insurance and NHL, by ad agency: Grey New York. This Film medium campaign is related to the Insurance and Sports industries and contains 1 media asset. It was submitted over 1 year ago.

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