In India over more than 2,00,000 young kids are employed in the matchbox Industry. They have no access to education or even the basic emenities.
We made a special matchboxes with a transparent outer cover. As one picks up these special matchboxes he see the visual ofa happy child on the outside, but as he slides it open the kids working in a tiny dirty room of matchbox industry gets revealed. The Inside flap of the transparent cover, that gets revealed once it's slided open.
This professional campaign titled 'Stop child labour' was published in India in November, 2016. It was created for the brand: Stop Child Labour, by ad agency: Adfactors. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Adfactors, Delhi, India
Creative Director / Art Director / Copywriter: Shonit Gupta
Stock Images: Images Bazzar