ADVERTISING

Stop Child Labour

Stop child labour

Agency: Adfactors

Description

In India over more than 2,00,000 young kids are employed in the matchbox Industry. They have no access to education or even the basic emenities.
We made a special matchboxes with a transparent outer cover. As one picks up these special matchboxes he see the visual ofa happy child on the outside, but as he slides it open the kids working in a tiny dirty room of matchbox industry gets revealed. The Inside flap of the transparent cover, that gets revealed once it's slided open.

This professional campaign titled 'Stop child labour' was published in India in November, 2016. It was created for the brand: Stop Child Labour, by ad agency: Adfactors. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Adfactors, Delhi, India
Creative Director / Art Director / Copywriter: Shonit Gupta
Photographer: Stock
Stock Images: Images Bazzar

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.