The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.
This professional campaign titled 'Fit cart' was published in United Arab Emirates in October, 2016. It was created for the brand: Lipton, by ad agency: Wunderman. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Wunderman, Dubai, UAE