Mornings don’t always start in sync. Sometimes even your shoes can’t agree. Still sleepy? Wake up with illy.
Description
In many mornings, clarity doesn’t come until the first cup of coffee. This spec ad for illy plays on that universal moment, when even your shoes don’t quite match because you’re still waking up. With a clean, minimalist design and a simple payoff “Wake up with illy”, the ad shows how espresso isn’t just a drink, it’s the start of getting everything right.
This student campaign titled 'Still Sleepy?' was published in Croatia in September, 2025. It was created for the brand: illy, by ad school: Inkubator ideja. This Print medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
