Description
StepSetGo (SSG), a fitness application, released a brand campaign #SSGKeSaathChal, just in time for the festive season of Diwali in India. StepSetGo showcases how 'Diwali Ki Safaai' or cleaning the house and running festive errands can help earn rewards.
Insight:
Motivation is the biggest hurdle in fitness. While many want to stay active, the lack of immediate gratification often leads to inconsistency. People are more likely to move when their efforts are acknowledged and rewarded in real-time.
Idea:
There’s no better opportunity than Diwali to reward people for their efforts in household chores. The campaign features two videos and is themed around the festive season when people are most active. Whether it’s cleaning the house or the daily grocery run, using the hook of 'Step.Earn.Redeem.', the app encourages audiences to infuse the season with a little bit of fitness one step at a time.
This professional campaign titled 'Step Set Go - Diwali' was published in India in December, 2021. It was created for the brand: StepSetGo, by ad agency: AGENCY09. This Digital and Film media campaign is related to the Fitness and Health industries and contains 2 media assets. It was submitted about 2 hours ago by Group Art Director : Rakesh N Gawas.
Credits
Agency - AGENCY09
Brand Supervisor - Saheb Sigh
Client Servicing - Medha Lehri
Concept & Writer - Mayank Shewale
Copy Supervisor - Gautam Anand
Designer - Komal Patil
Sr. Art Director - Chaitali Rajadhyaksha
Production House - KissMyAss Productions
