StepSetGo (SSG), a fitness application, released a brand campaign #SSGKeSaathChal, just in time for the festive season of Diwali in India. StepSetGo showcases how 'Diwali Ki Safaai' or cleaning the house and running festive errands can help earn rewards.
The campaign features two videos and is themed around the festive season when people are most active. Whether it’s cleaning the house or the daily grocery run, using the hook of 'Step.Earn.Redeem.', the app encourages audiences to infuse the season with a little bit of fitness one step at a time.
The brand's first-ever marketing campaign is a playful one boosted solely through social media channels just to remind people to stay healthy, active and make every step count during the festive season.
This professional campaign titled '#SSGKeSaathChal' was published in India in November, 2020. It was created for the brand: StepSetGo, by ad agency: AGENCY09. This Digital and Film media campaign is related to the Gaming, Health, and Sports industries and contains 2 media assets. It was submitted 3 months ago by Mayank Shewale.
Advertising Agency: AGENCY09, Mumbai, India
Production Company: KissMyAss Productions
Orchestrator - Content: Gautam Anand
Copywriter: Mayank S.
Art Director: Chaitali Patil, Komal Patil
Brand Strategy & Planning: Saheb Singh Sahni, Medha Lahri
Brand Team (StepSetGo): Mishtha Wadhwa, Rohan Mistry