Step Inside the Outdoors.

Discover the Wonders of The Acres Gardens.
Step Inside the Outdoors.

These weren’t just campaign lines, they were the spark that ignited a full-scale creative journey for The Acres, a breathtaking new residential destination by Meraas. As the Creative Director, I had the privilege of shaping the entire creative direction for this project, crafting the conceptual narrative, and writing the key messaging and copy that became the foundation of the campaign.

From idea to execution, I collaborated closely with an exceptional team to bring this vision to life through a series of three digital films, rolled out across online platforms and extended media channels. Each video was a standalone piece, yet together they formed a unified story, one that invited the audience to experience a lifestyle in perfect harmony with nature.

What made this project particularly meaningful was the trust that a visionary brand like Meraas placed in me and in Creative Deer Agency to lead the artistic direction. That trust was not just a responsibility , it was an inspiration.

Produced in late 2024, this campaign remains one of the highlights of my recent work. It reflects not just a creative achievement, but a deeply collaborative effort that pushed boundaries and brought something truly special to life.

I'm proud to include this project in my personal and agency portfolio. At Creative Deer, we don’t just deliver campaigns, we build worlds, tell stories, and create experiences that stay with people.