Steal the Show

Agency: Mother London


Over the past few years, the question of ‘what’s for dinner?’ has been overshadowed by ‘what shall we watch?’ Gousto's Steal the Show campaign gives dinner its rightful place back as the evening’s headline attraction.

The new campaign launches with a blockbuster TV commercial, featuring scenes from a period drama in which the dramatic performances on screen are overshadowed by the gastronomic marvel in the kitchen beyond the TV.

The campaign will be supported by OOH, with cinematic photography and entertainment language to elevate dishes as the headline act of the evening, running alongside radio that playfully promotes specific Gousto dishes like movie trailers.

This professional campaign titled 'Steal the Show' was published in United Kingdom in January, 2023. It was created for the brand: Gousto, by ad agency: Mother London. This Film, Integrated, and OOH Outdoor media campaign is related to the Food and Retail Services industries and contains 6 media assets. It was submitted over 1 year ago.


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