COVID-19 has most of the world in lockdown, including us. So we started looking outside way more often and noticed that streets were empty, but that didn’t bother us. Changan believes that in this context, streets look way better empty. So let’s stay safe and keep them that way.
This professional campaign titled 'Stay off the road' was published in Chile in March, 2020. It was created for the brand: Changan, by ad agency: Wolf BCPP. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 3 years ago by Art director: Nicolas Mardones of Wolf BCPP.
Advertising Agency: Wolf BCPP, Santiago, Chile
Creative Director: Sebastian Castillo
Art Director: Nicolás Mardones
Copywriter: Jorge Saint-Jean