Stay In The Game

Agency: Grey London


As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity.

The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000.

To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it.

Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK Applications for the position open on 20th June 2022 and close on 6th July 2022. All posts must be made public to be entered.

Fifty applicants will then be randomly selected and put onto a shortlist, where each will be judged on its creativity, originality, and rationale as to why they will make the best Pringles vending machine refilling NPC. One successful applicant will then be chosen, and their likeness will be virtually reproduced and 3D modelled, so they appear as themselves in Train Sim World from September this year.

This professional campaign titled 'Stay In The Game' was published in United Kingdom in June, 2022. It was created for the brand: Pringles, by ad agency: Grey London. This Film and Integrated media campaign is related to the Confectionery, Snacks and Food industries and contains 6 media assets. It was submitted almost 2 years ago.


Client Kellogg’s
Senior Director Kelly Rafferty
European Marketing Director Stephen Duggan
European Marketing Manager Aisling O’Hara
Senior Brand Manager David Juvany
Senior Digital Manager Roisin Devine
Digital Marketing Manager Stephen McSweeney
Senior Media Manager Gavin McGuinness
Media Specialist Louise Murphy
European Director - Content and Digital Chris Wildish
Marketing Operations Manager, EMEA Fergus Brady

Agency Grey London
Worldwide Chief Creative Officer Javier Campopiano
President & CCO Laura Jordan Bambach
ECD David Wigglesworth
Global Group CDs Christopher Lapham & Aaron McGurk
Associate Creative Directors Angela Harding & Terry O'Neill
CSO Raquel Chicourel
Planning Partner Lee Barber
Senior Planner Gilliam Caldwell Dunn
Managing Partner Agi Varanyi
Group Business Director Tamsine Foggin
Account Director James Kenrick
Account Manager Danielle Webb
Executive Producer Nazneen Read
Agency Producer Jack Pethurst
Agency Producer India Smith
Project Manager Daniela De Lisi
Designer Tyrone Zall
Editor Ollie Flux
Artwork Nigel Miller

Console Partner Xbox
EMEA partnership lead Gordon Donald
MIAI brand partnerships Managing director Claudine Harris
MIAI brand partnerships Partnership manager Kali Ketchen

Game Partner Dovetail Games
VP of Marketing Keith Anderson
Head of Creative Services Roxy Francis
Assistant Producer Catriona Barber

Media Agency Carat
Planning Partner Greg Paterson
Client Director James Morgan
Senior Creation Manager Lauren Paterson


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