Stay In The Game

As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC, a world first opportunity.

The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a candidate to appear as an NPC in Train Sim World - the train simulation game available with Xbox Game Pass - as a Pringles vending machine re-filler with a prize of £20,000.

To support the launch, Grey London has produced a series of films showing existing NPCs in Train Sim World being less than happy about the fact that a human is going to become an NPC in their game and be paid for it.

Those interested in applying are invited to post a creative video or selfie with a Pringles can explaining why they would be the best Pringles vending machine refiller NPC in under 50 words on Instagram, Twitter or Facebook including the hashtag #PringlesStayInTheGame and tag @Pringles_UK Applications for the position open on 20th June 2022 and close on 6th July 2022. All posts must be made public to be entered.

Fifty applicants will then be randomly selected and put onto a shortlist, where each will be judged on its creativity, originality, and rationale as to why they will make the best Pringles vending machine refilling NPC. One successful applicant will then be chosen, and their likeness will be virtually reproduced and 3D modelled, so they appear as themselves in Train Sim World from September this year.