Stay Down 60s trailer

Stay Down poster campaign


Workplace classism is a genuine horror STILL holding people down in Britain today. In fact, employers are paying people born working-class up to £6k less per year than their middle-class peers - causing a Class Pay Gap. To raise awareness of the issue, and to cut through an unfortunately busy landscape of social injustice campaigns, we created a horror film - complete with a trailer shown in cinemas, and movie posters displayed across the country.

The film stars Michael Socha (This Is England, Being Human, Chernobyl), Jo Hartley (This Is England, AfterLife, Eddie the Eagle) and Jonathan Hyde (Titanic, Jumanji, The Mummy). #StayDownFilm

This professional campaign titled 'Stay Down' was published in United Kingdom in October, 2022. It was created for the brand: Department for Opportunities, by ad agency: Creature of London. This Film and Print media campaign is related to the Movies and Public Interest industries and contains 4 media assets. It was submitted over 1 year ago.


Agency: Creature
Creative: Adi Hussain
Design: Ryan MacEachern
Creative Director: John Osborne
CCOs: Ben Middleton & Stu Outhwaite-Noel
Producer: Lilly Alter
Head of Integrated Production: Kristie Girvan
Account Director: Ciara O'Brien
Strategist: Jenika Hadipour
Head of Marketing & New Business: Kelly Taylor

Client: Department for Opportunities
Head Advocacy & Campaigns: Rosalind Goates

Director: Thomas James
Production: OB Management
HoP/Exec Producer: Sam Holmes
Producers: Rob Jelly & Marija Djikic
DOP: Adam Barnett
Edit House: Whitehouse Post
Editor: Jake Armstrong
Grade House: Black Kite
Colourist: Richard Fearon
VFX: Alex Dubrocard, Nomad, ELMNTL
Sound: 750mph
Engineer: Mike Bovill

Music Company: Major Tom
HoP & Music Supervisor: Jacob Wheeler
Music: No Surprises by Radiohead
Composer: Högni Egilsson
Performer: Seil Lien


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