Description
As we enter 2023, Lucozade Sport is calling for the nation to get moving and kickstart their new year by being active.
The nation’s favourite sports drink has produced a new campaign called ‘Statue’ which aims to broaden the appeal and desire for Lucozade Sport amongst a range of exercisers by changing consumer perceptions that the product is only suitable for elite athletes or high intensity exercisers.
The 30” spot created by adam&eveDDB aired on the 27th December on TV and sees a woman out enjoying a park run with a bottle of Lucozade Sport. Whilst taking a drink break, the park statue becomes inspired by her movement and springs to life after a sneaky sip of Lucozade Sport. The statue goes on to enjoy a variety of exercise from a local football match to a HIIT class and lifting weights.
This professional campaign titled 'Statue' was published in United Kingdom in January, 2023. It was created for the brand: Lucozade Sport, by ad agency: adam&eveDDB. This Film medium campaign is related to the Drinks (Non Alcoholic), Fitness, and Sports industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
adam&eveDDB
Senior Creatives: Mike Whiteside and Ben Robinson
Creative Directors: Andy McAnaney and Christian Sewell
Chief Creative Officer: Rick Brim
Senior Planner: Sam Zamani
Head of Planning: Will Grundy
Planner: Oscar Beach
Head of Production: Jack Bayley
Lead Producers: Nikki Cramphorn and Carrie Moores
Producer: Tristan Baker
Project Director: Abi Ripley
Business Director: Sam Perez
Account Director: Nick Wilkie
Account Manager: Becky Kilner
Managing Partner: Mike Stern
CEO: Tammy Einav
Legal Counsels: Tom Campbell and Trine Odin
Commercial Director: Charlotte Haddy
Business Affairs Manager: Martin Eels
PR: Rachel Geraghty
Stitch
Editor: Ben Corfield
Black Kite Studios
Colourist: Richard Feron
VFX Shoot Supervisor: Paul Wilmot
2D Lead: Paul Wilmot
2D: Basabendu Sarkar, Ben East, Guy Frutiger, Jack Stone, Judy Roberts ad Venu Prasath
3D Lead: James Hansell
3D Animation: Daniel Kmet and James Bown
3D: Greg Martin, Jim Cullen, Pawel Luszczak, Sam Howell, Sandra Guarda, Tahir Palali and Vicky McIntyre
750 mph.
Sound Design: Sam Ashwell
Sound Engineer: Lucas Trigg
Producer: Olivia Ray
