Lucozade Lucozade Sport

The very unofficial England-ish football supporter’s jumper

Agency: adam&eveDDB


To celebrate 2022’s upcoming festive football season, Lucozade Sport and adam&eveDDB have created a limited-edition jumper for football fans.

‘The very unofficial England-ish football supporter’s jumper’ is a knowingly playful mashup between the famously naff Christmas jumper, blended with Lucozade’s love for iconic fan-favourite football shirts of the 1990s.

Based on the insight that the next generation of England football fans will be spending time enjoying football in chilly beer gardens this winter, Lucozade Sport set out to equip festive fans with the most enviable, unofficial England-ish football merchandise.

The collection will launch through a campaign created by adam&eveDDB, starring rapper Niko B (a.k.a. Tom Austin) and model Deba Hekmat. It’s shot by Kaj Jefferies and styled by Phoebe Lettice. Jefferies’ shots are set to appear in fly posters around London and in football & fashion publications.

This professional campaign titled 'The very unofficial England-ish football supporter’s jumper' was published in United Kingdom in November, 2022. It was created for the brands: Lucozade and Lucozade Sport, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted over 1 year ago.


Client: Lucozade 
Brand: Lucozade Sport 
Head of Marketing Lucozade Sport: Tom Bell 
Head of Partnerships: Matt Riches
Senior Brand Marketing Manager:  Holly Fergusson
Brand Manager: Tom Etherington
Assistant Brand Manager: Gareth Folwell
Assistant Brand Manager: Celine Richard 
Senior Social Strategist: Edie Kelly
Social Media Manager: Phoebe Whittle
Social Media Manager: Siobhan Heaney
Lucozade Sport Design Consultant: Emma Horton

Chief Creative Officer: Richard Brim
Creative Director/s: Christian Sewell & Andy McAnaney
Content Creative Director: Camille Standen
Agency producer/s: Kendal Drake & Christopher Battye  
Head of planning: Will Grundy 
Planner/s: Samaneh Zamani 
CEO: Tammy Einav 
Managing Partner: Mike Stern
Business Director/s: Sam Perez
Account Director/s: Nick Wilkie 
Account Manager/s: Jemima St Aubyn & Becky Kilner 
Designer/Typographer: Scott Silvey, Oliver Watts, Roberto Celentano
Media agency: Mediacom
PR agency: The Academy 
Sports Marketing Agency:  CSM
Production company: A&R Creative
Producer: Joanna Dendy
Photographer: Kaj Jefferies
D.O.P: Kaj Jefferies
Editor: Kaj Jefferies
Post-Production: Cain & Abel
VFX: Hashir Khan & James Ireland
Post-Producer: Dominic Rixson
Music Supervisor: Casey Quantick @ Extreme Music


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