ADVERTISING

Audi

Start-stop app

Agency: DDB

Description

Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.

This professional campaign titled 'Start-stop app' was published in Spain in April, 2013. It was created for the brand: Audi, by ad agency: DDB. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 9 years ago.

Credits

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Copywriter: Andrés Travi
Art Director: Javier Rodríguez
Technical Director: Emilio González
Account Director: María José Moreno
Account Executive: Meri Cots
Digital Partners: RSB Media

ADVERTISING

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