ADVERTISING

JC Decaux

Good things

Description

If talking about weather is usually considered as trite, winter of '13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called "Good things - coming soon". We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we've got a call from… Luxembourg asking to share the posters. "Good things - coming soon" is now running for almost a month and despite weather finally warming up, it's still very relevant in its promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.

This professional campaign titled 'Good things' was published in Lithuania in April, 2013. It was created for the brand: JC Decaux, . This Outdoor medium campaign is related to the Professional Services industry and contains 6 media assets. It was submitted over 9 years ago.

Credits

Advertising Agency: New!, Vilnius, Lithuania
Creative Director / Copywriter: Tomas Ramanauskas
Designer: Lina Marcinonyte
lllustrator: Lina Vysniauskaite

ADVERTISING

iStock Essentials

City of Los Angeles at Sunset - ...

Artist: JC Griffith

iStock Signature

Wingsuit flier jumps, then sail ...

Artist: AscentXmedia

iStock Signature

Wingsuit flier jumps, then sail ...

Artist: AscentXmedia

iStock Essentials

Colorful Autumn Forest - Drone S...

Artist: JC Griffith

iStock Signature

Concealed carry gun draw

Artist: jc_design

iStock Essentials

Colorful Autumn Forest - Drone S...

Artist: JC Griffith

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.