Sky Betting and Gaming

Start of Season

Agency: Who Wot Why


Sky Betting and Gaming is tapping into the hopes and excitement of football fans across the nation with the launch of the Start of Season Hub on the Sky Bet App.

The Hub gives fans an opportunity to get keyed up on the latest football news and views, take part in debates about the big questions of the season and contribute to polls and surveys.

Roy Keane and Micah Richards share top billing on the Hub and will be joined by presenter Kelly Cates and football legend, the former player and manager, Graeme Souness. These football insiders will feature in ten in-depth debates answering questions every fan asks at the start of a new season: Which teams have bought the best players? Who has spent wisely? Which teams are too young or not young enough? Who will come up top? The panel is hosted by Sky presenter Jeff Stelling.

This professional campaign titled 'Start of Season' was published in United Kingdom in July, 2022. It was created for the brand: Sky Betting and Gaming, by ad agency: Who Wot Why. This Integrated medium campaign is related to the Gambling and Sports industries and contains 2 media assets. It was submitted almost 2 years ago.


CLIENT - Sky Betting & Gaming
Director of Brand, Sponsorship and Creative: Michael Afflick Head of Brand & Creative: Leigh Peacock-Goodwin
Senior Creative Manager: Richard Duke
Head of Marketing Strategy; Planning Andrew Mook Lead Creative: Mark Forster
Lead Designer: Jamie Webster
Senior Producer: Holly Liddell
Brand Manager: Bradley Lewis Hill
ECD: Ben Walker
Art Director: Alex Bingham
Copywriter: Conrad Swanston
Client Partner: Charles Faircloth
Account Director: Amy Villis
Agency Producer: Alex Coughlin
Photographer: Nick Eagle
Director/ Production Co: Jim Gilchrist @ Outsider
Producer: Tex Travi @ Outsider
Editor: Billy Mead @ tenthree
Grade: Jean-Clément Soret @ Company 3
Post Production: Ben Stonehouse Jonathan Foskett @ Coffee & TV
Sound Design: Parv Thind @ Wave
Typographer: Jamie Webster @ Sky Bet
DoP: Will Bex

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