Activision Call of Duty

What if the Cold War ended differently?

Agency: Stendahls


During the Cold War, a Soviet invasion of the Nordic countries was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. What if history unfolded a bit different? How would the world look like? This thought was put through its paces to create puzzling and amusing memes of famous Nordic icons – such as the Swedish Dalahorse (, the Norwegian Lusekofte ( and Danish Smørrebrød (ørrebrød). These “Russified” memes will lay the foundation for what the Cold War was – a conflict between the West and the East – and what the upcoming launch of Call of Duty: Black Ops Cold War will bring to the world."

This professional campaign titled 'What if the Cold War ended differently?' was published in Sweden in November, 2020. It was created for the brands: Activision and Call of Duty, by ad agency: Stendahls. This Digital medium campaign is related to the Gaming industry and contains 8 media assets. It was submitted over 3 years ago by CCO: Martin Cedergren of Stendahls.


Advertising Agency: Stendahls, Gothenburg, Sweden
Nordic PR Specialist Nordics, Activision: Stefan Bonnevier
Nordic Brand Manager Call Of Duty, Activision: Siri Jansson
Chief Creative Officer: Martin Cedergren
Copywriter: Mikael Andersson
Art Director: Alexander Skoglund
Copywriter: Anton Eriksson
Viktor Eriksson: Art Director
Account Director: Anna Lotto
Film Editor: Jimmy Svensson
Client Director: Jacob Stjärne
Post Production: Studio Mint
Copywriter Intern: Ruben Widin Dahlström
Art Director Intern: Daniel Fasth
Strategist: Ludwig Asgarden


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