Sport is Everything

Agency: electriclime°


Director's Cut of electriclimeº producing a spot for Betr.

The production house travelled to film in Mexico City for the launch of Betr’s ‘Sport is Everything’ campaign.

electriclime° collaborated with Ian Pons Jewell and Zico Judge's new production company ProdCo and The Lift to form a world class crew.

Led by Executive Producer Shahn Devendran, the project was directed by Leigh Powis, with Charlie Owens as Director of Photography, delivering a powerful ode to sport and fans of sport for the Australian market.

Betr has created a betting brand for sports fans that not only gives them more, but gets them more.

The film’s differentiating characteristics are a contrast between character realism, scene surrealism, and dynamic viewpoint that takes the audience on a thrill ride from scene to scene.

Meanwhile, its energy was designed to mirror the energy of a sports game with its ebbs and flows.

This professional campaign titled 'Sport is Everything' was published in Australia in March, 2023. It was created for the brand: BETR, by ad agency: electriclime°. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 9 months ago by electriclime° of electriclime°.


Director: Leigh Powis
Direction Consultant: Ian Pons Jewell
Director of Photography: Charlie Owens
Executive Producer: Shahn Devendran, Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Creative Director/Partner: Pabz Alexander
Production Assistant: Grace Rached
Production Designer: Monica Bidault
Stylist: Nayeli De Alba
Composer: Jeremy Wallace Maclean
Editor: Leigh Powis
Colourist: Ryan Urzi

Paradox Interac...


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