Spoil Yourself, Just a Little”

For Heimstone’s latest campaign, we’re diving into the art of self-indulgence in a lighthearted, modern fairytale format. “Spoil Yourself, Just a Little” is a celebration of women embracing small moments of luxury and self-care without apology. The campaign centers on a whimsical short film about Princess Aurelia, a delightfully spoiled royal who isn’t afraid to treat herself to life’s finer things.

The character of Aurelia is our playful metaphor for the idea of self-prioritization—she’s a princess who indulges unapologetically and lives on her own terms. Through her story, we’re inviting women to do the same: to take joy in small, personal luxuries, whether that’s a beautiful piece of clothing, a quiet moment, or something else they cherish. It’s about saying “yes” to oneself, just a little bit more often.

Following the success of “Un-Endangered Leopard Print”—a parody documentary on Heimstone’s iconic, timeless leopard print collection—this new campaign continues the brand’s commitment to storytelling that’s both thought-provoking and full of character. With “Spoil Yourself, Just a Little,” we’re creating a narrative that’s fun, relatable, and aspirational, connecting with women who are ready to embrace the freedom of a little extra indulgence in their lives.