Description
Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.
Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. It’s a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless.
This collaboration is part of an ongoing dialogue between Heimstone and The Refreshment Club. A conversation about new tools, new rituals, and the kind of imagery that doesn’t shout, but stays.
This professional campaign titled 'The Poolside Collection' was published on July 10, 2025. It was created for the brand: Heimstone, by ad agency: The Refreshment Club. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Written and directed by The Refreshment Club
Created entirely with AI
